Content marketing lead

Job description

About this role

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. We are looking for an outstanding content marketing lead to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration. This role reports to the Director of Communications. Location: This role is home based in the EMEA region. What your day will look like • Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand. • Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity. • Ensure content quality, consistency and brand alignment in everything we produce. • Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise. • Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans. • Monitor and report on KPIs for our content program and use analytics tools to identify improveme Job description: Home based - EMEA