Opportunity overview
What you should know
We checked this opportunity from Binance. It is listed as Worldwide.
The work location is Remote — worldwide. Employer-stated compensation: Salary not included in the job posting.
Job description
About this role
We are seeking a subject matter expert in Generative Engine Optimization (GEO) to own Binance's presence and citation authority across AI-powered search surfaces — ChatGPT, Perplexity, Gemini, and Claude. This independent contributor role partners closely with Content, Tech, and Data teams to build GEO into a systematic, measured acquisition channel, closing the citation gap against key competitors and establishing definitional authority in AI-generated crypto content.
Responsibilities
- Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist
- Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
- Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
- Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
- Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps
- Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Qualifications and requirements
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
- Real, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across ChatGPT/Perplexity/Gemini/Claude) — not prompting familiarity or surface-level AI tool usage
- Proven ability to define and lead a GEO/technical SEO strategy independently, not just execute against someone else's roadmap
- Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals
- Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale
- Experience building measurement frameworks and attribution models for channels without established tooling
- Enterprise experience — has operated within a cross-functional org (Content, Tech, Data, Compliance) at scale, not solely in an agency or solo-contributor environment
- Experience in the cryptocurrency, fintech, or another regulated/trust-sensitive industry is a strong plus
The description, responsibilities and qualifications used for this page and its JobPosting data appear above. Use the application action in the Job snapshot to confirm any later changes before applying.
Why you may be eligible
The source says applicants worldwide may apply. You should still confirm time-zone, work-authorization and experience requirements.
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How this listing was checked
- Source status
- Applicant-tracking source confirmed
- Employer or source
- Binance
- Source checked
- September 7, 2026
- Application destination
- Employer or official applicant-tracking website
- Work setup and location
- Remote · Remote — worldwide
- Who can apply
- Worldwide · Confirmed by source
- Pay
- Not stated by employer
- Deadline
- Not stated by employer
We check the source and visible requirements, but the employer controls changes and the final hiring decision. Confirm the latest requirements before applying.