Learning · Skill
Email marketing
Planning, writing, sending and measuring email campaigns to people who have agreed to receive them.
Common in marketing and sales roles.
Is this actually your gap?
If you already plan or send email campaigns at work, you probably don’t need a beginner course. The skill may just be missing from your CV or Profile, and that is a proof gap, not a skill gap.
Missing a keyword on your CV doesn’t mean you need a course. This page can’t tell which one you have. Only you know what you’ve done.
Step 1
Practise
Start by doing. Practice shows you what you can already do, and what’s actually missing. Practice is not work experience.
Mailchimp
Practice project
Basic Free plan
You finish with something you can show.
- Type
- Tool
- Access
- Free
- Certificate
- No certificate involved
- Account
- You’ll need an account on mailchimp.com
- Checked
Mailchimp offers its basic Free plan to businesses with fewer than 250 contacts. Only email people who have agreed to hear from you.
Open on mailchimp.com (opens the provider’s site in a new tab)
Step 2
Learn
Use a course for the parts practice showed you’re missing. Finishing a course shows what you studied. It doesn’t show that you’ve used the skill at work.
HubSpot Academy
Email Marketing Certification
- Type
- Course with certification
- Access
- Free
- Certificate
- Free certificate
- Account
- You’ll need an account on academy.hubspot.com
- Checked
Step 3 · Optional
Credential
You don’t need a credential for this skill. If you want one, the HubSpot Email Marketing course listed under Learn includes a free certification.
When you’ve practised
Practice and courses aren’t work experience. When you’ve used the skill for a real organisation, that work can become experience.