Learning · Skill

SEO

Helping search engines understand and show a website: content, structure, technical checks and reading search performance.

Common in marketing, content and community roles.

Is this actually your gap?

If you already improve a website's search performance at work, you probably don’t need a beginner course. The skill may just be missing from your CV or Profile, and that is a proof gap, not a skill gap.

Missing a keyword on your CV doesn’t mean you need a course. This page can’t tell which one you have. Only you know what you’ve done.

Step 1

Practise

Start by doing. Practice shows you what you can already do, and what’s actually missing. Practice is not work experience.

Step 2

Learn

Use a course for the parts practice showed you’re missing. Finishing a course shows what you studied. It doesn’t show that you’ve used the skill at work.

Step 3 · Optional

Credential

Optional. It expires after one year, so treat it as a refresher rather than proof of experience.

When you’ve practised

Practice and courses aren’t work experience. When you’ve used the skill for a real organisation, that work can become experience.