Director, Paid Marketing (Subscriptions)

Job description

About this role

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the latest — Privacy Pro. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work — you've come to the right place!

Responsibilities

• - As a Director, Paid Marketing, working on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• - You'll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
• - Leading the development of and alignment around a break-even model that defines a profitable CPA
• - Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth
• - Designing and executing rapid testing cycles to identify and scale successful tactics

Qualifications and requirements

• - 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• - Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• - Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• - Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• - Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.