Senior Manager, Lifecycle Marketing

Job description

About this role

The Role We're looking for a strategic, data-driven Senior Manager, Email & Lifecycle Marketing to manage and grow lifecycle marketing programs for a portfolio of clients. Reporting to the Director, Email & Lifecycle Marketing, you'll help clients engage and retain customers through email, SMS, push notifications, loyalty, and other owned marketing channels.

Responsibilities

• - Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• - Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
• - Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.
• - Leading regular reporting, campaign reviews, and performance discussions with clients.
• - Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.

Qualifications and requirements

• - 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
• - Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
• - Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
• - Excellent verbal and written communication skills with a proactive mindset.
• - Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.