Ecommerce Paid Media Manager

Job description

About this role

💸 Competitive Base + Significant Performance Pay in USD | 🌍 100% Remote | 🎯 Full Funnel Paid Media | 🤝 Client Facing Growth Role Veta Virtual is hiring an Ecommerce Paid Media Manager for one of our high growth clients in the jewelry and ecommerce retail industry. This is not a single channel role. This is a senior, full funnel position built for someone who can own paid advertising and email/SMS marketing as one connected growth engine, not two separate disciplines. You will bring the same level of strategic ownership, hands on execution, and reporting rigor to both sides of the funnel, with paid campaigns bringing new customers in and lifecycle marketing nurturing and retaining them.

Responsibilities

• Planning, launching, and optimizing full funnel paid campaigns across Meta (Facebook and Instagram) and Google Ads, covering prospecting, retargeting, and retention.
• Managing significant ad budgets for an account carrying seven figure or higher annual Meta spend, including bidding strategy, audience segmentation, and creative testing to scale spend profitably.
• Tracking and reconciling performance across in store and online sales channels to build an accurate, omnichannel view of return on ad spend.
• Owning paid media reporting using Triple Whale, Northbeam, or a comparable attribution and analytics platform, and translating data into clear recommendations.
• Evaluating and improving the brand's current attribution process, closing gaps between ad platform data, attribution tooling, and actual in store and online sales so leadership can trust every reporting decision.
• Briefing and collaborating on creative and campaign assets, using Canva to produce or direct design mockups as needed.
• Monitoring competitor activity, platform updates, and industry trends to keep campaigns current and effective.

Qualifications and requirements

• Approximately 8 to 10 years of overall marketing and advertising experience, including a minimum of 5 years of direct, hands on ecommerce experience.
• Direct, hands on experience managing a Meta Ads account with an annual budget of $1,000,000 or more, spend that you personally planned and managed, not aggregated team or agency level spend.
• Google Ads experience in addition to Meta.
• Demonstrated ownership of full funnel performance, from prospecting through conversion and retention, with a strong command of attribution, reporting, and ongoing optimization.
• Experience assessing and improving attribution accuracy, ideally including work reconciling platform reported data, attribution tools, and actual sales results.
• Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform.
• Required, hands on experience owning email and SMS marketing in Klaviyo, including flow building, segmentation, and campaign execution. This is a required platform for the role.