Email Marketing Specialist

Job description

About this role

The Email Marketing Specialist will be responsible for executing B2B email nurture programs and supporting the marketing automation infrastructure required to scale demand generation initiatives. This is a hands-on, execution-focused role that will manage email production, audience preparation, campaign deployment, quality assurance, approval workflows, and performance reporting. The Email Marketing Specialist will work primarily within Marketo and Knak, collaborating closely with marketing managers and the marketing operations team to ensure campaigns are configured correctly and launched on schedule.

Responsibilities

• Execute email nurture programs based on established marketing strategies and creative assets.
• Move email drafts through structured review and approval cycles.
• Assemble, validate, and quality-check target audience lists before deployment.
• Build and configure emails using Knak or similar email creation platforms.
• Deploy campaigns through Marketo in collaboration with the marketing operations team.
• Manage multiple concurrent nurture streams while ensuring campaigns remain organized and on schedule.
• Maintain accurate campaign configurations and documentation throughout the execution process.
• Own the execution of assigned email campaigns from final preparation through deployment.
• Conduct test sends and thoroughly review campaign elements before launch.
• Route campaigns to the appropriate stakeholders for final approval and sign-off.
• Verify audience selection, content, links, formatting, and campaign configurations before deployment.
• Follow established approval workflows while proactively identifying and resolving potential issues.

Qualifications and requirements

• 2+ years of hands-on experience in email marketing, marketing operations, campaign execution, or a related role.
• B2B marketing experience is strongly preferred.
• Experience executing email campaigns and nurture programs within a marketing automation platform.
• Hands-on experience with Marketo is strongly preferred.
• Experience building and deploying emails using Knak or a comparable email creation platform.
• Experience managing multiple campaigns, nurture streams, review cycles, and deadlines simultaneously.
• Experience independently executing campaigns based on established strategies and creative assets.
• Experience working within structured campaign approval and quality assurance processes.
• Experience building or improving marketing reporting, dashboards, or performance-tracking infrastructure is a plus.
• Experience supporting events, webinars, or broader demand generation programs is a plus.
• Strong hands-on proficiency with Marketo or comparable marketing automation platforms for email campaign deployment, nurture programs, and reporting.
• Experience using Knak or similar email creation tools to build and prepare campaigns for deployment.