Enablement Content Manager

Job description

About this role

An overview of this role As an Enablement Content Manager on GitLab's Field Enablement & GTM AI team, you'll design and deliver scalable enablement programs that help customer-facing teams build confidence in GitLab's AI-powered platform story. You'll own enablement content for our AI capabilities and Duo Agent Platform (DAP), along with the program initiatives that support the field across onboarding, product education, release readiness, revenue plays, and ongoing reinforcement. The overall aim of the role is to ensure field teams can clearly explain value throughout the customer buying lifecycle. You'll work across Product Marketing, Product Management, Revenue Operations, Solutions Architecture, Customer Success, Monetization, and Field Leadership to bring new offerings, product updates, and messaging to market through clear, role-based enablement. In this individual contributor role, you'll use instructional design, strong program management, and performance insights to create learning experiences that are practical, accessible, and easy for the field to use in the flow of work. You'll do this in GitLab's all-remote, asynchronous environment, where autonomy, collaboration, and iteration are part of how we work. Some examples of our projects: • Designing and launching role-based learning paths, certifications, and technical labs that help account executives, solutions architects, customer success managers, and partners build skill in GitLab's AI capabilities and DAP • Building and maintaining enablement content for product launches, new offers, and monthly release readiness, including talk tracks, demo guidance, competitive positioning, and field-ready assets

Responsibilities

• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story, aligned to the needs of customer-facing teams.
• Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
• Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
• Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
• Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas.
• Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations.
• Publish and organize content in Google Drive and using AI tools so that materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
• Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.

Qualifications and requirements

• Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
• Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
• Familiarity with DevSecOps and AI concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
• Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
• Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
• Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
• Comfort using content management, enablement and learning platforms, along with common collaboration and content creation tools.
• A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.