Growth Strategist

Job description

About this role

The Growth Strategist will own full-funnel growth strategy across paid acquisition and conversion optimization. This is a strategy-and-testing role rather than solely a hands-on media buying position.

Responsibilities

• - Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok.
• - Determine channel mix, budget allocation, audience architecture, and the creative strategy supporting paid advertising.
• - Set strategic direction and execute.
• - Build and manage a structured testing program for the website and content.
• - Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts.
• - Establish clear success criteria and proper measurement for tests.
• - Document learnings from completed tests.
• - Apply testing discipline that distinguishes between a test and a tweak.
• - Separate branded harvest from real demand generation.
• - Apply incrementality thinking rather than relying solely on platform-reported ROAS.
• - Frame recommendations around MER and contribution margin.
• - Deliver actionable feedback in writing.
• - Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured.
• - Provide clear, direct, and specific written strategy and feedback that can be acted on without a follow-up call.
• - Conduct a monthly strategic review with brand leadership.
• - Review what was tested, what was learned, and what changed in the numbers.

Qualifications and requirements

• - 7+ years of experience in DTC growth , with senior ownership of both paid acquisition strategy and conversion optimization.
• - Experience running full-funnel growth for DTC brands.
• - Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career.
• - A documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently.
• - Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else.
• - Strong understanding of modern measurement, including post-iOS attribution, incrementality testing, and when MMM is useful.
• - Strong CRO fundamentals, including research-backed hypotheses, statistical literacy, and judgment around when a test is not worth running.
• - Strong creative and content judgment, with the ability to identify why an ad or page is not converting and precisely brief the required fix.
• - Ability to develop full-funnel strategy across Meta, Google, including PMax, and TikTok.
• - Ability to develop structured testing programs across landing pages, PDPs, offers, messaging, and creative concepts.
• - Ability to provide clear, direct, and specific written strategy and feedback.
• - Comfortable being challenged and challenging back, including when an opinion contradicts brand leadership.