Product Marketing & GTM Lead

Job description

About this role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches .

Responsibilities

• - Own end-to-end GTM strategy and execution for two SaaS products
• - Build launch plans covering:
• - Positioning and messaging
• - Target audiences
• - Distribution
• - User acquisition
• - Demand generation
• - Launch campaigns
• - Personally execute GTM initiatives rather than simply managing them
• - Use insights from the first product launch to improve the second
• - Rapidly test, learn, and iterate based on market response
• - Identify and recruit qualified beta users and early adopters
• - Build and execute creative outbound and acquisition campaigns
• - Engage directly with prospective users
• - Develop relationships with early adopters and collect structured feedback
• - Turn user insights into improvements across messaging, targeting, and launch strategy
• - Drive early adoption and product engagement
• - Develop clear positioning for each SaaS product
• - Translate product capabilities into compelling customer value propositions
• - Build messaging around:
• - Customer pain points
• - Use cases
• - Differentiation
• - Business outcomes
• - Write high-converting copy for landing pages, emails, outreach, and launch campaigns
• - Continuously refine messaging based on customer feedback and performance data
• - Build and execute campaigns that generate awareness, users, and pipeline
• - Create:
• - Landing pages
• - Email campaigns
• - Outreach sequences
• - User onboarding flows
• - Launch materials
• - Test different channels, audiences, offers, and messaging
• - Track funnel performance and identify opportunities to improve conversion
• - Coordinate with leadership and other stakeholders to keep launches moving quickly
• - Build GTM infrastructure from scratch
• - Document:
• - Launch processes
• - Outreach workflows
• - Messaging frameworks
• - Experiments
• - Performance insights
• - Lessons learned
• - Turn successful experiments into repeatable processes
• - Build scalable playbooks that can support future product launches

Qualifications and requirements

• - Experience as an employee #1–5 GTM hire
• - Early-stage B2B SaaS startup experience
• - Product-led growth experience
• - Experience running beta or early-access programs
• - Founder-led marketing exposure
• - Familiarity with:
• - CRM platforms
• - Marketing automation
• - Email marketing platforms
• - Landing page builders
• - Experience developing repeatable GTM playbooks across multiple launches
• - You’ve actually launched SaaS products , not just supported launches
• - You can move from strategy to execution without waiting for another team
• - You’re comfortable building when there is no existing playbook
• - You move quickly and iterate based on real customer feedback
• - You’re equally comfortable writing messaging, recruiting beta users, launching campaigns, and analyzing results
• - You thrive in high-ownership startup environments
• - You care more about measurable outcomes than activity