Opportunity overview
What you should know
We checked this opportunity from Pavago. It is listed as South Africa.
The work location is South Africa — remote. Employer-stated compensation: Salary not included in the job posting.
Job description
About this role
At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting. We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.
Responsibilities
- Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
- Conduct keyword, audience, competitor, and targeting research
- Manage campaign budgets and allocate spend based on performance
- Use campaign types such as Search, Display, Performance Max, remarketing, and paid social
- Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume
- Run structured A/B tests across ad copy and creative, audiences and targeting, landing pages, and bidding strategies
- Identify underperforming campaigns and implement improvements
- Scale winning campaigns while maintaining efficiency
- Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
- Analyze performance across the full acquisition funnel
- Prepare clear weekly/monthly performance reports
- Translate campaign data into actionable recommendations
- Work with design and content teams on ad creative and messaging
- Recommend landing page and funnel improvements
- Align paid acquisition campaigns with broader marketing goals
Qualifications and requirements
- Proven experience managing Google Ads and Meta Ads
- Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
- Hands-on experience with Google Analytics and Google Tag Manager
- Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
- Experience managing and optimizing advertising budgets
- Strong analytical and data-driven decision-making skills
- Excellent communication and organization
- Availability during U.S. business hours
- Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads
- Landing page and conversion rate optimization experience
- Experience with Performance Max, automation, scripts, and dynamic campaigns
- Multi-touch attribution knowledge
- Experience scaling successful lead-generation campaigns
The description, responsibilities and qualifications used for this page and its JobPosting data appear above. Use the application action in the Job snapshot to confirm any later changes before applying.
Why you may be eligible
The source lists South Africa as the eligible location. Confirm that you meet any work-authorization, time-zone and experience requirements.
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How this listing was checked
- Source status
- Applicant-tracking source confirmed
- Employer or source
- Pavago
- Source checked
- September 7, 2026
- Application destination
- Employer or official applicant-tracking website
- Work setup and location
- Remote · South Africa — remote
- Who can apply
- South Africa · Confirmed by source
- Pay
- Not stated by employer
- Deadline
- Not stated by employer
We check the source and visible requirements, but the employer controls changes and the final hiring decision. Confirm the latest requirements before applying.