Partner, Influencer Creative Strategy

Job description

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the globe, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

Responsibilities

• Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
• Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
• Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
• Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
• Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.
• Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
• Own the creative narrative through the full pitch process, from first brief to the room itself
• Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.
• Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.

Qualifications and requirements

• You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting - and you're not afraid to push for it.
• You can move between big-picture brand thinking and hands-on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
• You're energised by building something from scratch - defining an identity, establishing a way of working, leaving a mark on how a team thinks.
• You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
• You're as comfortable in a new business pitch as you are in a client workshop — you read the room, land the idea, and move things forward.
• You think in platforms and communities, not just posts - you're always asking how a campaign can become something people actually want to be part of.