Senior Developer Advocate, Social

Job description

About this role

Most company social accounts talking to developers get ignored — or worse, screenshotted for the wrong reasons. Developers can smell marketing from three timelines away, which means the only way to do this job well is to actually be one of them: someone who reads the model release notes for fun, has opinions about agent frameworks, and knows the difference between a post that earns a reply and one that earns a mute. We're not looking for a social media manager who can learn tech. We're looking for someone deep in the agentic AI world who happens to be exceptional at making the internet care.

Responsibilities

• Turn product launches into social campaigns that reach and excite developers, from the first teaser to the launch-day thread
• Show up in developer conversations about agentic AI as a real participant, not a brand account doing drive-by engagement
• Keep engagement high and measure what works — impressions, views, comments — and connect it to real developer awareness and adoption
• Work closely with engineering, product, and DevRel to translate what we're building into content that lands

Qualifications and requirements

• You've built or grown a developer audience on social — and you can show the receipts
• You're an exceptional writer who adapts voice and format across platforms without losing the plot
• You're deeply interested in agentic AI and follow the space closely enough to have takes
• You're metrics-minded: you form hypotheses, test them, and let engagement data change your approach
• A genuine interest in voice AI — or better, you've already built something with a voice agent
• Your own developer following on X, TikTok, or elsewhere
• Experience at an AI or developer-tools company where developers were the audience
• You've deleted a fully drafted post because the joke wasn't quite right — and you'd do it again