Senior Growth Marketing Manager (Subscriptions)

Job description

About this role

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem.

Responsibilities

• Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information.
• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
• Launching new ad channel tests and measuring incremental lift
• Executing in-market tests for new creative and messaging following a brand refresh
• As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion.

Qualifications and requirements

• 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.
• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.
• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.