Senior Product Marketing Manager, Flex

Job description

About this role

Flex is building the AI-native private bank for business owners . We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners. Since launching publicly in September 2023 , Flex has scaled from zero to nine-figure annualized revenue , with a clear path to profitability by late 2026 . We move fast, ship relentlessly, and operate with extreme…

Responsibilities

• Own go-to-market for everything Flex ships. Partner with Product leadership every quarter to bring market and customer signal into roadmap planning, and work together in defining what “ready to launch” means across all stakeholders; orchestrate between…
• Own Flex's competitive positioning end-to-end. Define the ICP across each of our product lines using real data, conduct market research, and leverage Apollo call-recording data to identify why we win — then translate that internally and externally so it holds…
• Give Lifecycle Marketing and Sales Enablement ready-to-go information, content, and messaging for their needs. Own all aspects of the written content and messaging used internally and externally: company narrative, value props, pains addressed, proof points…
• Take a data-first approach to determine how we prioritize launches and messaging, based on customer, market, industry, and product research you proactively conduct. Use data to inform your decisions — listen to real conversations with prospects and clients to…
• Be the internal expert and resource on how Flex is positioned in the market, our full product suite, and the owner of our launches. Become the SME on our value prop, who we serve, how we address market pains, why we win and lose, how we're differentiated, and…

Qualifications and requirements

• 5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, complex-product industry
• Demonstrated GTM ownership: you've built positioning and messaging, launched products, and driven adoption — including at least one zero-to-one, “no existing function to inherit” experience, where you defined a Product ↔ PMM ↔ Stakeholder handshake from…
• Strong competitive intelligence instincts — you know how to build a battlecard that gets used on a live sales call, not filed away
• Strong instincts for what resonates in the market and in GTM — you can clearly separate the most important elements of an internal or external message from what's “fluff,” and you intuitively know the questions a new prospect, client, or CSM will ask about how…
• Proven experience partnering directly with Product on positioning, without a dotted-line PM relationship to lean on
• Flex is building the AI-native private bank for business owners. We’re re-architecting the entire f