Social Media Marketing Virtual Assistant

Job description

About this role

The primary focus of this role is managing the company's Facebook presence while expanding into additional social platforms over time. The Virtual Assistant will create content, promote seasonal specials and services, engage with followers, and help position the company as a trusted HVAC provider in the local market. As the business grows, this role has the potential to expand into broader marketing responsibilities and, eventually, limited customer service support.

Responsibilities

• Manage the company's Facebook page and additional social media platforms
• Create and publish engaging content on a consistent schedule
• Promote seasonal specials, service offerings, and company updates
• Develop educational HVAC content that builds trust with customers
• Maintain an organized content calendar
• Monitor comments, messages, and inquiries across social platforms
• Respond professionally to customer interactions
• Encourage engagement and grow the company's online community
• Help increase followers and brand visibility
• Assist with social media advertising campaigns
• Create promotional graphics and marketing materials
• Recommend content ideas and marketing initiatives
• Coordinate campaigns around seasonal HVAC demand
• Support overall online marketing efforts to generate new customers
• Support additional marketing initiatives as the business expands
• Assist with online reputation management when needed
• Opportunity to expand into after-hours phone support and customer communication as business needs evolve
• Create short-form videos, reels, and HVAC demonstration videos showcasing products, features, services, processes, or other relevant content.
• Edit and optimize videos for Facebook, Instagram, TikTok, and Google Business Profile.
• Coordinate with technicians to capture real HVAC service footage.
• Prepare and publish video content across the appropriate social media platforms and customer portals.
• Produce educational HVAC video content to build trust and authority.
• Ensure demonstration videos are clear, accurate, engaging, and aligned with company branding and content requirements.
• Post videos consistently and monitor performance.

Qualifications and requirements

• Previous social media management experience required
• Experience creating content for local businesses preferred
• Facebook Business experience required
• Canva or similar graphic design experience required
• Experience running or supporting social media advertisements preferred
• Strong written communication skills
• Experience in home services or construction industries is a plus
• Video editing and content creation skills
• Creative with strong marketing instincts
• Experience managing business social media accounts
• Self-motivated and proactive
• Strong organizational skills
• Excellent written English communication
• Comfortable working independently
• Interested in helping grow a local service business
• Video editing and content creation skills