B2B Appointment Setter & Lead Generation Virtual Assistant

Job description

About this role

The company manufactures metal components for businesses across automotive, heavy equipment, and other industrial markets. Email campaigns will generate and nurture prospects before the VA follows up by phone. The VA will briefly introduce the company, identify interest, and ultimately schedule qualified meetings with prospective customers. The client is specifically seeking a reliable, long-term team member who can become an integral part of the business. The position will begin at 12.5 hours per week, with the intention of increasing toward 20–30 hours and eventually full-time based on performance.

Responsibilities

• Call warm leads generated through company email campaigns
• Briefly introduce the company and its manufacturing capabilities
• Engage B2B prospects across automotive, heavy equipment, and related industries
• Identify interest and basic fit
• Handle initial questions and objections professionally
• Schedule qualified meetings with interested prospects
• Maintain a confident, personable, and professional phone presence
• Maintain accurate prospect information and lead records
• Track call outcomes, responses, and required next steps
• Follow up consistently with interested and unresponsive prospects
• Maintain organized lead lists within Excel
• Ensure qualified opportunities are properly tracked and progressed
• Assist with lead nurturing and email campaign activities
• Work within Brevo and Instantly to support outbound campaigns
• Use Apollo.io for contact research and prospect information
• Assist with identifying and organizing relevant B2B contacts
• Coordinate phone follow-up with existing email outreach activities

Qualifications and requirements

• Previous cold calling, warm calling, or appointment-setting experience required
• B2B sales or lead generation experience strongly preferred
• Experience converting prospect conversations into scheduled meetings preferred
• Experience with higher-volume outbound calling preferred
• Industrial, manufacturing, automotive, heavy equipment, construction, or similar B2B experience a plus
• Experience with email outreach and lead nurturing preferred
• Strong spoken and written English communication required
• CRM, lead-management, and contact research experience preferred
• Demonstrated reliability and interest in long-term employment required
• Excellent, easily understood spoken English
• Confident and personable B2B phone communicator
• Comfortable speaking with business owners and decision-makers
• Strong appointment-setting and objection-handling ability
• Reliable and genuinely interested in a long-term position
• Persistent without being overly aggressive
• Organized with strong lead-management habits
• Jovial, energetic, and professional on the phone
• Comfortable working independently and meeting activity expectations