Mortgage Social Media & Content Virtual Assistant

Job description

About this role

The immediate focus is content creation and consistent execution, not advanced digital marketing strategy or paid advertising. The client has existing knowledge, ideas, and materials that the VA can use to create and repurpose professional mortgage-related content. All public-facing mortgage content will follow the client's required compliance review and approval process before publication. Broader marketing responsibilities may be introduced as the role develops.

Responsibilities

• Turn client-provided ideas, knowledge, and existing materials into social media content
• Create branded graphics and other basic social media assets
• Write and refine captions and supporting copy
• Repurpose existing content into multiple social formats
• Assist with basic short-form content where appropriate
• Maintain consistency with the client's professional brand
• Maintain an organized content calendar
• Prepare content for client and compliance approval
• Schedule and publish approved content
• Maintain organized photos, videos, graphics, templates, and marketing assets
• Track content awaiting approval or publication
• Help maintain a consistent posting cadence
• Assist with basic social media engagement as directed
• Identify incoming inquiries or potential leads for client follow-up
• Suggest practical content ideas based on available client materials
• Support additional digital marketing activities as the client's needs develop
• Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Qualifications and requirements

• Previous social media management or content creation experience required
• Canva or similar graphic design experience required
• Strong written English communication required
• Experience creating content for professional service businesses preferred
• Mortgage, real estate, or financial services marketing experience preferred
• Social media scheduling experience preferred
• Basic short-form video/content repurposing experience is a plus
• Experience working within regulated or compliance-sensitive industries is a plus
• Creative with strong social media execution skills
• Able to turn existing information into polished content
• Strong written English and copywriting ability
• Organized and consistent with content deadlines
• Good eye for clean, professional branding
• Comfortable working within an approval process
• Proactive without requiring responsibility for the client's overall marketing strategy