DTC Marketing Specialist

Job description

About this role

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is an early-stage direct-to-consumer (DTC) company preparing to launch a new physical product designed for online sales. With brand development and packaging nearly complete, the company is entering a critical pre-launch stage focused on building awareness, establishing its digital presence, and generating early market traction. The founding team brings strong business experience and is seeking its…

Responsibilities

• Go-to-Market Strategy & Launch
• Develop and execute a comprehensive go-to-market marketing strategy ahead of product launch.
• Translate business and brand objectives into actionable marketing priorities and initiatives.
• Establish a clear pre-launch and post-launch marketing roadmap.
• Define measurable marketing KPIs to evaluate awareness, engagement, acquisition, and conversion.

Qualifications and requirements

• Experience
• 3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related role.
• Experience launching or scaling a consumer or DTC brand is strongly preferred.
• Experience developing and executing social-first marketing initiatives.
• Hands-on experience with Meta and short-form content ecosystems.
• Scale Army is recruiting a DTC Marketing Specialist to build and execute the go-to-market strategy for an early-stage consumer product, manage social-first campaigns, coordinate content and paid media, and use performance insights to grow brand awareness and demand.