Email & CRM Marketing Automation Specialist

Job description

About this role

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing B2B organization focused on strengthening its digital marketing engine through email marketing, automation, audience segmentation, and content-driven campaigns. As the company continues to expand its marketing efforts, they are seeking an experienced Email & CRM Marketing Automation Specialist to improve customer and prospect engagement, develop scalable marketing workflows, and use…

Responsibilities

• Email Marketing Campaign Management
• Build, execute, and manage email marketing campaigns from planning through deployment and reporting.
• Create and maintain email workflows, campaigns, and templates using platforms such as Flodesk or similar email marketing tools.
• Develop targeted audience segments based on customer behavior, engagement, lifecycle stage, and business objectives.
• Manage email lists and ensure audiences receive relevant and personalized communications.

Qualifications and requirements

• Experience
• 3+ years of experience in email marketing, lifecycle marketing, marketing automation, or a related marketing role.
• B2B marketing experience is strongly preferred.
• Hands-on experience managing email campaigns from creation through deployment, testing, optimization, and reporting.
• Experience building and managing marketing automation workflows and lead-nurturing journeys.
• Scale Army is recruiting an Email and CRM Marketing Automation Specialist to build B2B email campaigns, automation workflows, audience segments and lead-nurturing journeys, support content marketing and improve performance through testing and reporting.