Marketing Automation Specialist

Job description

About this role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes.

Responsibilities

• - Build and optimize automated marketing workflows
• - Create nurture sequences, drip campaigns, and triggered campaigns
• - Design and implement lead scoring models
• - Build lifecycle-based automation and follow-up sequences
• - Test and troubleshoot workflow logic
• - Monitor automations to ensure reliable execution
• - Identify opportunities to reduce manual marketing processes
• - Build, launch, and manage email campaigns using HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo , or similar platforms
• - Create responsive, on-brand, and conversion-focused email templates
• - Manage campaign scheduling and deployment
• - A/B test subject lines, copy, CTAs, and send times
• - Monitor deliverability and engagement
• - Continuously optimize campaigns based on performance data
• - Build and maintain lead scoring frameworks
• - Segment audiences based on:
• - Persona
• - Industry
• - Behavior
• - Engagement
• - Lifecycle stage
• - Create targeted campaigns for different audience segments
• - Maintain accurate lifecycle stages and lead statuses
• - Improve lead qualification and movement through the marketing funnel
• - Connect marketing automation workflows with Salesforce, HubSpot CRM, Zoho , or similar systems
• - Ensure accurate lead routing and timely sales handoffs
• - Maintain alignment between marketing and sales lifecycle stages
• - Collaborate with sales teams to improve lead quality
• - Identify gaps between marketing-generated leads and sales follow-up
• - Support campaign-to-pipeline and campaign-to-revenue attribution
• - Maintain clean and organized marketing databases
• - Identify and remove duplicate or inactive contacts
• - Maintain accurate contact properties and segmentation data
• - Monitor data quality across marketing and CRM systems
• - Support imports, exports, mapping, and database updates
• - Maintain compliance with GDPR, CAN-SPAM, CCPA , and applicable data privacy requirements
• - Track campaign performance including:
• - Open rates

Qualifications and requirements

• - 2+ years of experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign , or similar
• - Hands-on experience building marketing automation workflows
• - Experience creating nurture and drip campaigns
• - Experience with lead scoring and audience segmentation
• - Strong email marketing and campaign execution experience
• - Familiarity with CRM platforms such as Salesforce, HubSpot CRM, or Zoho
• - Strong Excel or Google Sheets skills for segmentation, analysis, and reporting
• - Understanding of email marketing compliance and data privacy requirements
• - Strong analytical and problem-solving skills
• - High attention to detail
• - Strong written and verbal English communication
• - Ability to work independently in a remote environment
• - Availability during U.S. business hours