Marketing & Growth Specialist

Job description

About this role

The Marketing & Growth Specialist will be responsible for owning the company’s day-to-day marketing strategy and execution across customer acquisition, paid media, content, social media, lifecycle marketing, local-market growth, and analytics. This is a hands-on, full-funnel role for a marketing generalist who can move comfortably between strategy and execution. The Marketing & Growth Manager will develop acquisition strategies, launch and optimize campaigns, create content, manage email and SMS initiatives, improve the customer journey, and use performance data to identify opportunities for growth.

Responsibilities

• Develop and execute strategies to consistently acquire new registered customers and active users across target markets.
• Build full-funnel campaigns that move customers from awareness and registration through first purchase and repeat participation.
• Identify and improve friction points throughout the customer acquisition and onboarding journey.
• Develop reactivation strategies for inactive customers and previous users.
• Track customer acquisition costs and evaluate which channels generate valuable, long-term customers.
• Test new acquisition opportunities and use performance data to determine where marketing resources should be invested.
• Own the company’s organic presence across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop and maintain a consistent content calendar while remaining flexible around changing inventory and promotional opportunities.
• Create and edit short-form video and other marketing content using inventory, warehouse footage, customer content, tutorials, and employee-generated content.
• Identify products, categories, trends, and inventory opportunities likely to generate customer interest.

Qualifications and requirements

• 5+ years of experience in digital marketing, growth marketing, e-commerce, marketplace marketing, retail marketing, or a similar environment.
• Demonstrated hands-on experience managing Meta advertising campaigns.
• Experience creating and managing organic social media content and short-form video.
• Experience managing email marketing, customer segmentation, and lifecycle campaigns.
• Experience developing customer acquisition strategies and optimizing performance across the marketing funnel.
• Experience working with large customer databases or sophisticated lifecycle marketing programs is a plus.
• Experience managing Google Ads is strongly preferred.
• Experience in e-commerce, marketplaces, retail, auctions, or businesses with frequently changing inventory is highly valuable.
• Experience supporting multiple local or regional markets, geo-targeted growth, local-market launches, partnerships, or community marketing is a plus.
• Strong understanding of paid and organic customer acquisition, with the ability to independently develop strategies and execute campaigns.