Mid-Junior PPC Specialist

Job description

About this role

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. The Mid-Junior PPC Specialist will be responsible for executing, optimizing, and reporting on paid media campaigns across multiple B2B client accounts. The Mid-Junior PPC Specialist will manage campaign pacing, budgets, bidding strategies, performance reporting, creative coordination, and client communication while collaborating closely with internal teams to maximize campaign performance.

Responsibilities

• Monitor campaign pacing, budgets, bids, performance, and delivery.
• Launch new campaigns based on client strategy and business objectives.
• Analyze campaign performance and implement optimization strategies.
• Pause, optimize, or scale campaigns based on performance data.
• Support paid media efforts across Bing Ads when needed.
• Update client reporting dashboards on a weekly basis.
• Review campaign performance across top-of-funnel and bottom-of-funnel metrics.
• Analyze paid media performance against qualified meetings, pipeline, and revenue.
• Pull reporting from HubSpot and Salesforce.
• Identify reporting inconsistencies and investigate data discrepancies.
• Translate campaign performance into actionable recommendations and next steps.
• Participate in weekly client meetings and performance discussions.
• Prepare meeting agendas, insights, and recommended action items.
• Track and complete follow-up tasks from client meetings.
• Communicate professionally with clients through Slack, meetings, and project management tools.
• Proactively recommend campaign improvements and optimization opportunities.
• Gradually assume greater ownership of client accounts over time.

Qualifications and requirements

• 2–3 years of hands-on experience in paid media, PPC, or performance marketing.
• Experience managing B2B paid media campaigns.
• Experience managing significant paid media budgets.
• Experience optimizing campaigns through bidding, pacing, budgeting, and performance analysis.
• Experience using HubSpot and/or Salesforce reporting.
• Experience connecting paid media performance to meetings, pipeline, and revenue.
• Experience collaborating with creative and design teams.
• Experience working in a client-facing agency or consultancy environment.
• Experience with Bing Ads is preferred.
• Strong understanding of paid media strategy, campaign optimization, bidding, pacing, and budget management.
• Strong analytical and reporting skills.
• Excellent ad copywriting abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple client accounts simultaneously.
• Strong attention to detail.
• Ability to proactively identify optimization opportunities and provide recommendations.
• Experience with Google Ads.