Sales Representative

Job description

About this role

This is a hands-on sales and business development role requiring consistent follow-up, relationship building, pipeline management, and community outreach. You’ll manage prospective clients and families from their initial inquiry through consultation, assessment, and admission while developing relationships with healthcare professionals and community organizations that can become consistent referral sources. The ideal candidate is a confident communicator who understands that successful home health care sales require both strong lead conversion and long-term referral relationships.

Responsibilities

• Respond quickly and professionally to inbound leads and inquiries
• Contact prospective clients and families through phone, email, text, and other appropriate channels
• Maintain consistent follow-up until leads convert, decline, or become inactive
• Track every lead and document sales activity in the CRM
• Schedule consultations, assessments, and intake appointments as appropriate
• Re-engage older or inactive leads to identify new opportunities
• Maintain a high level of responsiveness and professionalism throughout the sales process
• Lead → Consultation → Assessment → Admission → Ongoing Relationship
• Establish clear pipeline stages, follow-up schedules, and conversion goals
• Identify where prospects are being lost and recommend strategies to improve conversion
• Develop follow-up campaigns for leads who are not immediately ready to move forward
• Maintain a healthy pipeline of qualified prospects
• Build a predictable sales process that consistently generates new business
• Hospitals and discharge planners
• Skilled nursing facilities
• Assisted living and senior living communities
• Physicians and medical practices

Qualifications and requirements

• 2+ years of experience in sales, business development, healthcare sales, home care, home health, senior care, or a related field preferred
• Proven ability to manage and convert inbound leads
• Strong follow-up and relationship-building skills
• Excellent verbal and written communication skills
• Comfortable making frequent phone calls and conducting in-person meetings
• Strong organizational and time-management skills
• Experience using a CRM or sales pipeline management system
• Ability to independently manage multiple prospects simultaneously
• Goal-oriented and motivated by measurable results
• Professional and personable communication style
• Comfortable interacting with seniors, families, healthcare professionals, and business owners
• Valid driver’s license and reliable transportation for community outreach and referral visits
• Home health care
• Senior care services
• Existing relationships within the healthcare or senior care community
• Experience developing referral networks
• Experience creating structured sales funnels and automated follow-up campaigns
• Understanding of healthcare referral and discharge processes