Senior Paid Media Buyer

Job description

About this role

Our client is a growing B2B organization focused on scaling demand generation and strengthening the connection between marketing investment, qualified pipeline, and revenue. As the marketing organization continues to evolve, they are seeking a Senior Paid Media Buyer to take ownership of paid acquisition performance across key channels and help optimize how marketing spend contributes to business growth. This is a senior individual contributor role with no direct reports initially.

Responsibilities

• Own the strategy, execution, management, and optimization of paid media campaigns, with a primary focus on Google Ads.
• Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives.
• Continuously test audiences, messaging, targeting, campaign structures, and other variables to improve performance.
• Identify opportunities to expand, refine, or restructure paid acquisition initiatives based on performance data.
• Manage and optimize a six- to seven-figure paid media budget.
• Analyze campaign and channel performance to determine where budget should be increased, reduced, or reallocated.
• Make data-backed recommendations designed to improve marketing efficiency and pipeline contribution.
• Continuously monitor spend and performance to identify opportunities for optimization.
• Balance short-term campaign performance with broader demand generation objectives.
• Connect paid media strategy and performance to key B2B funnel stages, including MQLs, SQLs, SQOs, pipeline, and revenue.
• Partner with Marketing Ops and RevOps to define, validate, and improve conversion signals, tracking, and attribution inputs.
• Evaluate campaign quality beyond surface-level metrics by considering downstream pipeline impact.

Qualifications and requirements

• 5+ years of paid media, performance marketing, or related digital acquisition experience.
• Strong hands-on experience managing and optimizing Google Ads campaigns.
• Proven experience managing large paid media budgets, ideally six figures or greater.
• Experience within B2B environments, with B2B SaaS demand generation experience strongly preferred.
• Experience connecting paid media performance to MQLs, SQLs, qualified pipeline, and revenue.
• Experience analyzing campaign performance and translating data into strategic recommendations.
• Experience supporting website performance and conversion rate optimization initiatives.
• Experience working with or managing external marketing agencies and vendors.
• Experience with Microsoft/Bing Ads, SEO, or ABM-focused paid media is preferred.
• Previous experience mentoring junior marketers or the potential to take on people management responsibilities is a plus.
• Deep understanding of Google Ads strategy, campaign management, optimization, targeting, and performance analysis.
• Strong knowledge of B2B SaaS demand generation funnels and the relationship between paid media, MQLs, SQLs, SQOs, pipeline, and revenue.