Senior Paid Media Strategist

Job description

About this role

Our client is a fast-growing organization seeking an experienced Senior Paid Media Strategist to lead paid media initiatives that drive brand awareness, qualified lead generation, pipeline growth, and measurable revenue impact. The company embraces data-driven decision-making, continuous experimentation, and AI-powered workflows to build scalable marketing systems that accelerate business growth. As the Senior Paid Media Strategist, you will own the strategy, execution, optimization, and performance of multi-channel paid media campaigns.

Responsibilities

• Build campaigns aligned with business goals, including brand awareness, lead generation, pipeline growth, and revenue generation.
• Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance.
• Oversee campaign planning, execution, optimization, and reporting across multiple channels.
• Monitor campaign performance and optimize toward key metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact.
• Analyze campaign data to identify opportunities for improvement across targeting, bidding strategies, audiences, creatives, and conversion paths.
• Troubleshoot campaign issues, tracking discrepancies, and performance gaps before they impact results.
• Continuously improve paid media efficiency through structured testing and data-driven optimization.
• Develop and execute A/B testing strategies across ad creatives, messaging, audiences, bidding strategies, landing pages, and conversion paths.
• Analyze testing results and implement improvements that increase campaign effectiveness and lead quality.

Qualifications and requirements

• 7+ years of experience in paid media, performance marketing, or digital advertising.
• Proven experience developing and optimizing paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue.
• Experience managing B2B paid media campaigns from strategy through execution.
• Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms.
• Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics.
• Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems.
• Proficiency with reporting, campaign analysis, and data visualization using Microsoft Excel, Google Sheets, and analytics platforms.
• Hands-on experience leveraging AI tools to improve campaign optimization, audience research, reporting, testing, and workflow automation.
• Excellent analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal English communication skills with the ability to present insights and recommendations to cross-functional stakeholders.