Technical Marketing & Lead Generation Virtual Assistant

Job description

About this role

The VA will support lead generation through digital marketing, social media, email campaigns, database management, community research, lead capture systems, content distribution, and appointment coordination. This is not solely a social media posting position. The successful candidate must understand how marketing activities contribute to lead capture, database growth, lead nurturing, and appointment generation. The VA will be unlicensed and must operate in compliance with all applicable Georgia real estate laws, brokerage policies, advertising requirements, and agent-approved procedures.

Responsibilities

• 📈 Lead Generation & Marketing Campaigns
• Help build a consistent pipeline of real estate leads by creating and managing marketing campaigns that attract potential buyers and sellers.
• Develop and execute 30-, 60-, and 90-day marketing and lead generation plans.
• Research local neighborhoods, events, schools, businesses, and market trends to create relevant marketing content.
• Create lead magnets such as buyer and seller guides, neighborhood guides, home valuation requests, checklists, and market reports.
• Build landing pages, lead forms, QR codes, and calls-to-action that capture leads and direct them into the CRM.
• Monitor campaign performance and recommend ways to improve results.
• 📋 CRM & Database Management
• Keep the client's database organized, accurate, and ready for effective follow-up.
• Import, organize, clean, and segment contacts within the CRM.
• Categorize leads based on buyer/seller status, timeline, location, referral source, and follow-up priority.
• Maintain contact records, notes, reminders, and next-action dates.
• Prepare follow-up lists for the agent and identify records that need updating.
• 📱 Social Media & Content Marketing
• Create engaging content that grows the agent's online presence and generates leads.

Qualifications and requirements

• Previous experience supporting a residential real estate agent, team, brokerage, or comparable professional-services business
• Demonstrated lead-generation and digital marketing experience
• CRM setup, database management, and segmentation experience
• Social media content creation and scheduling experience
• Canva or comparable design experience
• Email marketing and newsletter experience
• Strong written and spoken English
• Strong research, organizational, and project-management skills
• Ability to provide work samples and discuss measurable campaign results
• Ability to follow compliance requirements, approval workflows, and written procedures
• Has demonstrated residential real estate marketing and lead-generation experience.
• Understands the difference between posting content and building a lead pipeline.
• Has experience implementing or maintaining a real estate CRM.
• Can create landing pages, lead magnets, email campaigns, and conversion-focused calls to action.
• Is comfortable analyzing campaign performance and recommending improvements.