User Acquisition Director

Job description

About this role

This is a senior, high-impact leadership role accountable for driving sustainable user growth through paid channels across every Sporty product and market. You will lead our in-house User Acquisition organization across three core verticals — Mobile, Paid Social, Paid Search & Programmatic — while shaping the systems, processes, experimentation culture, and technology that enable the team to scale. This role goes far beyond media buying.

Responsibilities

• Own the global User Acquisition strategy - Define the long-term paid acquisition vision across all Sporty products, balancing investment between current and new acquisition channels while aligning with company-wide business priorities.
• Lead and develop a world-class UA organization - Manage and develop our Performance Marketing Leads across Mobile, Paid Social, and Paid Search & Programmatic, building a culture of ownership, innovation, continuous learning and operational excellence.
• Drive performance at scale - Own acquisition efficiency, making investment decisions using CPA, LTV, ROAS, incrementality and long-term business value rather than platform metrics alone.
• Build experimentation into the team’s DNA - Design scalable frameworks for testing creatives, bidding strategies, campaign structures, measurement methodologies, attribution models, optimization techniques and new acquisition channels.
• Lead automation and AI adoption - Continuously identify opportunities to automate manual workflows across campaign management, reporting, analysis and operations.
• Solve the hardest growth problems - Own cross-functional initiatives that unlock the next stage of growth, including attribution challenges, measurement improvements, creative operations, campaign automation, workflow optimization and operational scalability.
• Partner across the business - Work closely with Product, BI, Creative, MarTech, Finance and executive leadership to ensure acquisition strategy supports broader business objectives.

Qualifications and requirements

• 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs.
• Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic.
• Experience managing and developing high-performing teams and other people leaders.
• Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization.
• Strong commercial mindset with experience managing significant acquisition budgets.
• Exceptional analytical skills with the ability to translate complex data into business decisions.
• Experience building scalable marketing processes, operational frameworks and automation.