Email Campaigns Strategist

Job description

About this role

The Email Campaigns Strategist will own the execution and ongoing optimization of email campaigns across the customer and prospect lifecycle. This includes managing campaigns from planning and production through segmentation, testing, launch, performance analysis, and optimization. The role will support product announcements, customer engagement campaigns, event promotions, lifecycle communications, retention initiatives, and upsell opportunities. The ideal candidate combines strong email marketing fundamentals with exceptional attention to detail, copy editing skills, and the ability to use campaign performance data to continuously improve results.

Responsibilities

• Manage the end-to-end production and execution of email marketing campaigns.
• Build and execute lifecycle communications for both prospects and existing customers.
• Manage campaigns from planning and production through testing, launch, and optimization.
• Ensure email campaigns are accurately configured and executed according to marketing priorities.
• Maintain consistently high standards for campaign quality and execution.
• Support product launches and product announcement campaigns to communicate new products, features, and updates.
• Develop and execute customer engagement and retention campaigns.
• Create communications designed to re-engage existing customers.
• Support upsell and expansion opportunities through targeted email campaigns.
• Support event promotions, webinars, and other marketing communications as needed.
• Tailor communications based on where prospects and customers are within the lifecycle.
• Segment and tailor email communications based on relevant audience characteristics.
• Develop campaign audiences based on factors such as enterprise versus SMB, prospect versus customer, lifecycle stage, and engagement level.

Qualifications and requirements

• 1–2+ years of email marketing experience, ideally within a B2B organization.
• Hands-on experience executing B2B lifecycle email campaigns.
• Experience managing email campaigns from planning through launch, testing, and optimization.
• Experience working with audience segmentation and lifecycle marketing.
• Experience conducting A/B tests and applying results to future campaigns.
• Experience interpreting email performance data and making optimization recommendations.
• Experience with HubSpot, Salesforce, and marketing platforms is preferred.
• Previous experience within B2B SaaS is preferred.
• Experience supporting customer marketing, product announcements, events, webinars, retention, or expansion campaigns is preferred.
• Basic HTML/CSS knowledge is a plus.
• Strong understanding of email marketing and lifecycle communication fundamentals.
• Strong audience segmentation skills across customer type, lifecycle stage, and engagement level.
• Ability to independently manage the email campaign process from planning through execution and optimization.