Senior Media Buyer

Job description

About this role

The Senior Media Buyer will own customer acquisition across paid channels while managing the company's core Email and SMS marketing programs. This role combines performance strategy with hands-on execution across SEM, paid social, retargeting, lifecycle marketing, CRO, testing, and reporting. Reporting to the Director of Marketing, the Performance Marketing Lead will serve as the go-to expert for performance marketing while collaborating with Content and Social teams on creative needs, offers, budgets, and campaign execution.

Responsibilities

• Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels.
• Manage Google Ads and paid social platforms such as Meta and TikTok.
• Develop campaigns aligned with customer acquisition and revenue goals.
• Monitor campaign performance and continuously identify optimization opportunities.
• Test and refine creative, audiences, keywords, offers, and other campaign variables.
• Scale successful campaigns while maintaining efficient acquisition performance.
• Manage daily and weekly paid media budget pacing.
• Analyze performance data and recommend budget reallocations based on campaign results.
• Identify opportunities to increase or reduce spend across channels and campaigns.
• Monitor CPA, CAC, conversion rates, and other acquisition metrics.
• Make data-driven decisions around campaign scaling and optimization.
• Balance growth objectives with acquisition efficiency.
• Develop and execute a landing page testing roadmap.
• Design structured A/B tests across creative, audiences, keywords, offers, and landing pages.

Qualifications and requirements

• 4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns.
• Experience in retail (DTC) and SEM Optimization are crucial for this role.
• Experience building, launching, optimizing, and scaling paid acquisition campaigns.
• Proven experience managing marketing budgets and working toward CPA, CAC, and conversion rate goals.
• Experience designing and executing structured A/B tests across campaign elements and landing pages.
• Experience managing or supporting Email and SMS campaigns and automated lifecycle flows.
• Experience within e-commerce, marketplace, subscription, or lead generation environments is strongly preferred.
• Experience managing Google Ads, Meta Ads, TikTok Ads, retargeting, or similar paid acquisition platforms.
• Experience with digital measurement, tracking, and attribution.
• Mandarin proficiency is a nice-to-have, but not a requirement.
• SEO knowledge is nice to have.
• Strong understanding of performance marketing, customer acquisition, and paid media optimization.
• Hands-on knowledge of SEM, paid social, and retargeting strategies.
• Strong budget pacing and allocation skills with the ability to make data-backed scaling decisions.
• Ability to evaluate CPA, CAC, conversion rates, and other acquisition metrics.