Meta Ads Specialist

Job description

About this role

The Meta Ads Specialist will support both organic social media accounts and paid social campaigns, working across content research, strategy, copywriting, creative development, campaign preparation, publishing, and day-to-day execution. The Meta Ads Specialist will research client businesses, identify content opportunities, develop social strategies, write captions and advertising copy, create social assets, organize production workflows, and prepare content and campaigns for quality assurance. This is primarily a production and execution-focused role rather than a client-facing position.

Responsibilities

• Research client websites, blogs, news, practice-area pages, attorney profiles, case results, awards, events, and other relevant sources to identify fresh content opportunities.
• Identify recently published client content that can be repurposed across social media channels.
• Develop original evergreen and practice-area-focused content when new client material is unavailable.
• Create monthly social media content strategies based on each client's goals, services, geographic market, and brand.
• Research unfamiliar industries and topics to identify relevant and accurate content opportunities.
• Ensure social content remains customized to each client's positioning and objectives.
• Write engaging, accurate, and brand-appropriate social media captions.
• Develop strong hooks, headlines, and graphic copy for social creative.
• Create both educational and promotional social media content.
• Source appropriate stock photography and supporting visual assets.
• Create social media assets using established templates and brand guidelines.
• Develop custom social media creative when required.

Qualifications and requirements

• Professional experience managing or producing social media content for multiple brands or clients.
• Experience creating educational and promotional social media content.
• Experience managing recurring content deliverables across multiple accounts.
• Experience working in an agency environment is preferred.
• Experience within legal marketing or other professional-services marketing is a plus.
• Paid social experience is preferred, although candidates with a strong organic social background and strong creative, analytical, and technical aptitude may be considered.
• Experience managing multiple client brands simultaneously is highly preferred.
• Strong copywriting, proofreading, and editing skills with the ability to produce accurate and engaging organic and paid social content.
• Strong visual judgment with an understanding of what makes social media creative effective and engaging.
• Comfortable using Canva or similar creative platforms to develop and adapt social media assets.
• Able to research unfamiliar industries, services, and audiences and quickly translate findings into relevant content opportunities.
• Strong organizational and project-management abilities with the capacity to manage a high volume of recurring monthly deliverables.