Google Ads Specialist

Job description

About this role

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client provides digital advertising solutions for small and medium-sized businesses through a combination of software and managed services. Their primary focus is helping local businesses generate qualified leads and maximize return on ad spend through highly targeted Google Search advertising campaigns. The team is fast-moving, data-driven, and focused on delivering measurable results across a large portfolio of client accounts.

Responsibilities

• Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.
• Ensure campaign strategies align with client objectives and business goals.
• Conduct keyword research and develop keyword expansion strategies.
• Build, manage, and maintain negative keyword lists to improve traffic quality.
• Create and optimize ad copy to improve click-through rates and conversions.
• Review and adjust bidding strategies to maximize campaign performance and return on ad spend (ROAS).
• Analyze search term reports and eliminate underperforming or irrelevant traffic.
• Monitor account health and continuously improve lead quality and campaign efficiency.
• Set up and manage Google Tag Manager implementations and conversion tracking.
• Audit campaign performance and troubleshoot tracking or attribution issues.
• Analyze campaign performance data and provide actionable recommendations.
• Build reports that communicate performance trends and optimization opportunities.

Qualifications and requirements

• 5+ years of hands-on experience managing Google Ads campaigns.
• Extensive experience managing Google Search Ads campaigns.
• Proven experience optimizing campaigns to improve ROAS and conversion performance.
• Experience managing PPC campaigns for local businesses or service-based businesses.
• Experience implementing conversion tracking and attribution.
• Experience managing multiple client accounts simultaneously.
• Advanced proficiency with Google Ads.
• Advanced proficiency with Google Tag Manager.
• Strong understanding of keyword strategy, search intent, match types, and negative keyword optimization.
• Experience with conversion tracking, attribution, and campaign measurement.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Experience optimizing bidding strategies and improving campaign performance.
• Excellent troubleshooting, problem-solving, and organizational skills.
• Strong written and verbal communication skills.
• Ability to work independently in a remote environment.