Inside Sales Representative (Automotive Industry)

Job description

About this role

The Inside Sales Representative will be responsible for supporting revenue growth through outbound prospecting, lead qualification, appointment setting, pipeline management, and sales execution. This is a hands-on sales role for someone who is confident on the phone, comfortable generating new business, and capable of managing qualified opportunities through the sales process. The Inside Sales Representative will conduct cold outreach, understand customer needs, schedule qualified meetings, close smaller and mid-sized opportunities, and identify larger or more complex deals that should be transitioned to sales leadership.

Responsibilities

• Generate new sales opportunities through consistent outbound prospecting.
• Conduct cold calls and outreach campaigns to engage potential customers.
• Research prospective customers to understand their needs, challenges, and buying potential.
• Qualify inbound and outbound leads based on customer fit and established sales criteria.
• Maintain consistent prospecting activity to build and sustain a healthy sales pipeline.
• Engage prospective customers through phone, email, and other communication channels.
• Conduct discovery conversations to understand customer needs and identify potential opportunities.
• Communicate product value clearly based on the prospect's needs and interests.
• Schedule qualified meetings and demos with prospective customers.
• Maintain consistent follow-up to move leads through the sales process.
• Build trust and interest around the company's automotive products and solutions.
• Manage qualified opportunities through the sales process from initial engagement through close.

Qualifications and requirements

• 3+ years of experience in inside sales, sales development, business development, or a similar sales-focused role.
• Proven experience with outbound prospecting, lead generation, cold calling, and appointment setting.
• Experience qualifying both inbound and outbound sales opportunities.
• Experience managing a sales pipeline and following structured sales processes.
• Experience closing sales opportunities is strongly preferred.
• Able to conduct outbound prospecting and cold calling confidently while building rapport quickly with potential customers.
• Skilled at conducting discovery conversations to uncover customer needs, challenges, and buying potential.
• Able to qualify sales opportunities and determine appropriate next steps based on customer fit and established criteria.
• Comfortable managing qualified opportunities through the sales process and working toward closing smaller and mid-sized deals.
• Strong follow-up skills with the ability to manage multiple prospects and opportunities without losing visibility into next steps.
• Able to communicate product value clearly and adapt sales conversations based on individual customer needs.
• Comfortable maintaining accurate CRM records, pipeline stages, activity notes, and follow-up tasks.