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Applicant-tracking source confirmed

Principal Performance Marketing Specialist

Airalo

Marketing, Content & CommunityRemoteFull timeExperienced professionalRemote — United Kingdom, SpainUnited Kingdom, Spain40d ago

Opportunity overview

What you should know

We checked this opportunity from Airalo. It is listed as United Kingdom, Spain.

The work location is Remote — United Kingdom, Spain. Employer-stated compensation: Salary not included in the job posting.

Job description

About this role

Help Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.…

Responsibilities

  • Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever.
  • Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence.
  • Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals.
  • Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints.
  • Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring.

Qualifications and requirements

  • 7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus).
  • Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices.
  • Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline.
  • Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders.
  • Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
  • Advancement pathway. Exact location eligibility and remote arrangement confirmed on Airalo’s official Lever vacancy.
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Why you may be eligible

The source lists United Kingdom, Spain as the eligible location. Confirm that you meet any work-authorization, time-zone and experience requirements.

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How this listing was checked

Source status
Applicant-tracking source confirmed
Employer or source
Airalo
Source checked
September 7, 2026
Application destination
Employer or official applicant-tracking website
Work setup and location
Remote · Remote — United Kingdom, Spain
Who can apply
United Kingdom, Spain · Confirmed by source
Pay
Not stated by employer
Deadline
Not stated by employer

We check the source and visible requirements, but the employer controls changes and the final hiring decision. Confirm the latest requirements before applying.