Senior Media Buyer

Job description

About this role

At Pavago, one of our clients is hiring an experienced Senior Media Buyer to lead the strategy, execution, and optimization of paid social campaigns across multiple client accounts. This is a senior, hands-on role where you’ll own the full lifecycle of Facebook and Instagram (Meta) advertising campaigns—from campaign planning and creative strategy to optimization and scaling. You’ll collaborate with clients and internal teams to improve campaign performance, lower acquisition costs, and maximize return on ad spend (ROAS). If you’re passionate about performance marketing, enjoy testing new ideas, and thrive on delivering measurable business results, this role is a strong fit.

Responsibilities

• - Build, launch, and manage Meta advertising campaigns from strategy through execution.
• - Manage multiple client accounts while ensuring each campaign achieves performance goals.
• - Optimize:
• - Campaign structures
• - Audiences
• - Placements
• - Bidding strategies
• - Budgets
• - Scale high-performing campaigns while maintaining profitability.
• - Monitor campaign performance daily.
• - Analyze key metrics including:
• - Cost Per Lead (CPL)
• - Cost Per Acquisition (CPA)
• - Return on Ad Spend (ROAS)
• - Click-Through Rate (CTR)
• - Cost Per Click (CPC)
• - Conversion Rate
• - Test:
• - New audiences
• - Offers
• - Ad creatives
• - Landing pages
• - Campaign strategies
• - Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
• - Develop creative concepts, messaging, and campaign angles.
• - Write detailed creative briefs for designers and video editors.
• - Collaborate with creative teams to produce high-performing advertisements.
• - Analyze creative performance and recommend ongoing testing opportunities.
• - Present campaign performance updates to clients and internal stakeholders.
• - Prepare performance reports with actionable recommendations.
• - Recommend strategies to scale successful campaigns and improve underperforming accounts.
• - Build strong client relationships through proactive communication and strategic guidance.
• - Stay current with Meta platform updates and advertising best practices.
• - Identify opportunities to improve campaign efficiency and results.
• - Test new automation tools, optimization techniques, and advertising strategies.
• - Contribute ideas that improve agency performance and client outcomes.

Qualifications and requirements

• - Experience using:
• - GoHighLevel (GHL)
• - Close CRM
• - Similar CRM platforms
• - Experience working in a digital marketing agency.
• - Familiarity with:
• - Landing Page Optimization
• - Conversion Rate Optimization (CRO)
• - Experience using AI tools to improve campaign performance and creative workflows.
• - Experience working with U.S.-based clients.
• - Meta Ads Manager
• - Meta Business Manager
• - Meta Pixel
• - Conversion API (CAPI)
• - GoHighLevel (GHL)
• - Close CRM
• - Google Analytics
• - Google Workspace
• - AI productivity tools (ChatGPT, Claude, Microsoft Copilot, or similar)